The Story
Why the Name LIKWID?
Today “Likwid Marketing” was previously known in 2002 as “Modern Middle East Marketing Services” (MMEMS). When MMEMS was initiated, it was one of the few agencies available to deliver unique end-to-end marketing solutions for events. We serviced a wide array of brands across the GCC and parts of Asia.
The name “MMEMS” was derived from the true functionality we provided, back then when it was relevant.
Evolving
Today’s “Likwid” had no specific narrative or creative approach so I decided to consult the family creative Doctor Mohammed Malki accompanied by my eldest brother Khalid Malki @Starbucks corniche intersecting with sari street. The challenge or brief to name the company was put into the brain blender.
30 minutes into this relaxed brainstorming session, Mohammed asked a simple question;
What is it that makes you or your company so different?
My answer; flexibility to design proper journeys (Today’s term experiences) for multiple brands and our whole team has switched from client to supplier.
To make the long story short we took five elements into our discussion to devise the name: spelling with a twist, meaning, pronunciation, memorable and Catchy.
The outcome:
We achieved 3 of five elements pronunciation, memorable and catchy
LIKWID…
Although it has been in front of our eyes for many years and we never saw it, the way we operate in this complex dynamic growing market and what is truly already reflected in our company’s name “LIKWID” a matter that takes all forms and that is truly how we operate.
About Likwid
Likwid Marketing is a subsidiary of Group One Holding. Through our five brands, we cover multiple areas within the marketing communications spectrum, making Group One and its brands a powerhouse of capabilities.
Our agencies are independently operated yet capable of blending into one seamless unit that provides clients with a mix of capabilities through a unified point of contact and accountability.
Collectively and as a team, we have over 50 years of experience, we are marketers, planners, producers, craftsmen, and designers creating things that inspire people and leave lasting impressions and sharable moments.
Likwid Marketing specifically specializes in the creation of exceptional events for private, governmental, and corporate clients, we design, plan and manage every project from conception to execution.
Our group of seasoned professionals understands those breakthrough ideas are only as good as the discipline supporting them. At Likwid we believe that there is a sublime connection between the mastery of logistics and the creation of astonishment.
Our events are completely customized, reflecting the brand personality of each client. Whether we act for a family, a product, a company, or a cause, our work embraces experiences that integrate innovative design with the finest immersive experiences from design to implementation, servicing a wide array type of categories from brand events, recreation, entertainment, tourism and into our own investments.—most important of all—that intangible element of surprise is what we seek.
In a nutshell; We believe creativity changes brands, and brands create a lasting impact on people. At Likwid we think different.
Life's Lessons Applied
We have our share of mistakes that lead us to our learning objectives and this has been the guiding principle in selecting our team
- To understand, and apply an experience design modeling process.
- To understand, and apply an experience design mapping process.
- To always create a healthy initiation with our clients at the expense of losing the project.
This is the way roll…..
Our Approach & Objectives
Experience-centric events and production
Creating Experiences is about joy, love, and simplicity.
We strive to always be relevant and always want people to create sharable moments.
Cultivating desire, we understand what it takes for brands to thrive.
We are an engagement marketing agency that delivers creativity with consequence
BRAND
We study and expertise the brand’s core positioning and narrative
ENGAGEMENT
Set plan for a strategic, creative idea that engages consumers when and where they are receptive
ACTIVATION
Produce and execute an integrated activation plan that brings the idea to life